Overview
The Solute challenge: As an emerging B2B consulting firm, Solute needed a complete brand foundation—supported by corporate and digital collateral—and strategic development for the rollout of its two flagship training products.
The solution: Position Solute not just as a consulting startup, but as a structured, scalable, and executive-ready brand—with integrated messaging across print, digital, web, and training platforms that supports both credibility and product adoption.
Partner with executive leadership and translate their mission and vision into a cohesive brand system spanning print, digital, web, and training presentation platforms.
■ Content Strategy
■ Brand Development
■ Website UX/UI Design
■ Print and Digital Design
■ Content Strategy
■ Brand Development
■ Website UX/UI Design
■ Print and Digital Design
Content Strategy
Establish Solute as a strategic, process-driven B2B consulting partner that brings clarity to corporate decision-making based on these core objectives:
■ Build market credibility as a new consulting firm
■ Create a cohesive brand presence across all touchpoints
■ Support launch and adoption of SoluteSys and SoluteSketch products
■ Equip leadership with compelling sales and training materials
■ Create a cohesive brand presence across all touchpoints
■ Support launch and adoption of SoluteSys and SoluteSketch products
■ Equip leadership with compelling sales and training materials
Brand Development
I established the mission-driven brand identity centered on Solute's theme of transforming decision-making into structured, repeatable systems—anchored in clarity and structure.
From this I developed a cohesive visual design system to ensure consistency across all brand touchpoints. This included comprehensive brand guidelines defining typography, color, and iconography; a custom illustration system to clarify complex processes; infographic-driven storytelling to enhance engagement; and presentation templates aligned with web and print standards—each built with a refined visual hierarchy tailored for executive audiences.
Web UX/UI Design
In collaboration with executive staff, I designed the UX/UI for the corporate website to solidify the corporation’s web presence and place emphasis on the SoluteSys and SoluteSketch products and methodology. Marketing capture was greatly increased as the site was the core element for sales presentations.
Print and Digital Design
I created a cohesive visual and design system to ensure consistency across all brand touchpoints. This included comprehensive brand guidelines defining typography, color, and iconography; a custom illustration system to clarify complex processes; infographic-driven storytelling to enhance engagement; and presentation templates aligned with web and print standards—each built with a refined visual hierarchy tailored for executive audiences.
Results
This content strategy positioned Solute not just as a consulting startup, but as a structured, scalable, and executive-ready brand—with integrated messaging across print, digital, web, and training platforms that supported both credibility and product adoption.
The products developed positioned SoluteSys as a structured methodology for strategic analysis and corporate decision-making, and SoluteSketch as a visual framework tool that enhances collaboration, training effectiveness, and strategic clarity.
Client engagement increased by 30% in the first 6 months of launch.
